Maslow’s Mountain: Are Brands Responsible for Their Employees’ Well-Being?

Ever come across an idea or a theory or just a simple model that gripped you and never let go? It happened to me. Freshman year of college. Intro psychology. I was a Marketing major ticking prerequisite boxes. As a class we covered the usual ground: classical conditioning, common disorders, mental health conditions, therapeutic approaches. Standard stuff, really.

Then, during a routine assignment, I saw it: Maslow’s Hierarchy of Needs. This beautiful and brutal pyramid of categorical human needs.

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Exploring Sunken Trust (yes, it's as bad as it sounds)

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Lions and Tigers and BRANDS, Oh My!