I’m worried about something. I’m beginning to think I hold an unpopular opinion on trust.
Now, I’ve only begun to socialize my opinion, so perhaps I’m dealing with a low sample size. I’m guessing by writing this, I’ll find out.
Way back in December, in the inaugural edition of The Golden Thread, I stated this:
“Trust isn’t something we’ve earned.”
I took this shot across industries, and I confused some colleagues.
What’s that about, Ryan? As brands, we’re big on trust. Aren’t you? We focus a lot on building trust. We talk (a lot!) about being trusted. Now you’re telling us we didn’t earn it??